Espalier is an American premium lifestyle and activewear brand based in New York City, known for combining function, comfort, and considered design. The brand has been featured in publications such as Self, Shape, and Women’s Health.
I joined Espalier to manage email marketing campaigns end-to-end. Over time, the role expanded to include content creation and community management as the brand grew its digital presence across platforms.
Scope of Work
• Managed email marketing campaigns from planning to execution, including database management and newsletter creation
• Developed and wrote content for the brand’s blog
• Handled content and community management for Facebook and Instagram
• Supported brand storytelling through digital content and audience engagement
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