BPI-Philam (now BPI-AIA) was a partnership between 2 leading companies in their respective industries – BPI and Philam Life. The partnership makes insurance options and services more accessible to millions of Filipinos all over the country. BPI-Philam products are available in all branches of BPI nationwide. The company was awarded the World Finance Best Life Insurance Company in the Philippines.
As the brand’s Social Media Manager, the role focused on Facebook. I handled content and community management. I was in charge of populating the calendar with article shares from the official website and ideation of Facebook posts. Private messages and comments ranged from product inquires, policy clarifications, complaints and job availability. Also produced monthly reports with data analysis, customer behavior, learnings, and recommendations to improve social media traffic metrics.
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