BPI-Philam is a strategic partnership between BPI and Philam Life, bringing insurance products and services to millions of Filipinos nationwide through BPI branches. The company has been recognized as the World Finance Best Life Insurance Company in the Philippines.
I worked as the brand’s Social Media Manager, with a primary focus on Facebook. My role centered on managing content and community engagement for a highly regulated, customer-facing brand.
Scope of Work:
• Managed Facebook content and community for the brand
• Planned and populated the social media calendar, including article shares from the official website
• Conceptualized and wrote Facebook post ideas aligned with brand and campaign objectives
• Handled private messages and comments covering product inquiries, policy clarifications, customer concerns, and career-related questions
• Produced monthly reports with data analysis, audience behavior insights, and recommendations to improve engagement and traffic metrics
Great example of a corporate partnership! It shows that even for financial services, a well-executed facebook-content-strategy is key to building trust and reaching the right audience. Thanks for sharing
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